About Half Baked

Half Baked – The Cake Blog is an inspirational site dedicated to all things sweet.  We feature everything from cupcakes to cookies, dessert tables and more.  But the heart of it all is cake.  Half Baked showcases hot new cake designs, the stunning events where they’re enjoyed and the talented artists behind the cakes.

Carrie Sellman
Carrie Sellman: Cake Designer, Founder & Editor
Half Baked is written by Carrie Sellman.  Carrie is a cake designer and former specialty cake shop owner.  Most importantly, Carrie has a passion for cake and knows that cake is the real star of any event!  Since closing her cake shop to relocate for her husband’s career, Carrie has continued to share her love of cake design and parties via Half Baked.  She loves introducing readers to new cake trends and talented cake artists across the country.

Carrie’s work has been featured in numerous print and online publications including the national bridal magazines BRIDES and The Bride and Bloom along with the regional luxury magazine Beverly Hills Report.  Her work has also been highlighted on popular websites such as Style Me Pretty, Hostess with The Mostess,  Daily Candy and numerous blogs.

Carrie is a full time mother to her 1 year old daughter, Sadie, and is happily married to her best friend and husband of 10 years.  She writes Half Baked early in the morning, late at night and during nap time!  Her favorite cake flavor is good old classic vanilla.

While Carrie no longer sells cakes, she is always available to design cakes for publication.

Carrie Sellman Cake Design Press